LAD MUSICIAN's 2017 Fall/Winter Campaign Delivers a New Age Grunge Aesthetic

Japanese rock-inspired fashion label, LAD MUSICIAN, has introduced the fall/winter campaign for its 2017 collection. The wardrobes themselves are inspired by loose-fitting, early '90s grunge pieces with dark plaid designs and bright, offsetting tones. The imagery in the lookbook shows some somber moments in nature, albeit done in a stylish manner. Additionally, the video below presents the clothing in a whole new light as we see the drape and cuts in true action. There are also grunge songs play...